Future appoints Michael Peralta as chief revenue officer

Future, a specialist media company, announced the appointment of Michael Peralta as chief revenue officer. Peralta will join the executive leadership team on December 3, 2025, reporting to chief executive officer Kevin Li Ying.

The appointment marks Peralta's return to Future, where he previously worked. He will oversee the company's global commercial organization across its portfolio of business-to-consumer and business-to-business media brands.

Peralta most recently served as vice president and general manager of T-Mobile Advertising Solutions, where he helped establish the company's omnichannel advertising business. His career includes senior positions at Criteo, AudienceScience, MediaMath, and AOL/Advertising.com.

"Future is investing in the best talent and leadership to supercharge our next phase of growth, and Mike's return is the ultimate signal of this," Li Ying said in the company's statement. "With his deep understanding of our vast portfolio and proven track record in media and advertising, I have full confidence in his abilities to drive success for our clients, partners, and global audiences."

Peralta expressed enthusiasm about rejoining Future during what he described as a defining moment for the company. "Future is actively diversifying across advertising, e-commerce, RMN, and emerging AI and data partnerships – my focus is on uniting all of these strengths to drive sustainable growth and deliver unmatched value for our advertisers and partners," he said.

Peralta holds a bachelor's degree in environmental engineering from Rensselaer Polytechnic Institute and pursued graduate studies in management and public policy at New York University.

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