Else Nutrition appoints Natie Zilberberg as chief financial officer

Else Nutrition Holdings Inc. (TSX: BABY) announced the appointment of Natie Zilberberg as chief financial officer and corporate secretary, effective January 5, 2026. Zilberberg replaces Shay Shamir in both roles.

Zilberberg brings over a decade of finance experience from high-growth, venture capital-backed companies across fintech, agrotech, and renewable energy sectors. He most recently served as chief financial officer at Tomgrow, an agrotech company, where he handled strategic financial planning, strengthened internal controls, and secured credit facilities.

Prior to Tomgrow, Zilberberg worked as financial controller at Salaryo, a fintech company providing credit solutions to U.S. small and medium enterprises. At Salaryo, he managed financial operations and assisted in raising tens of millions of dollars in equity and debt financing.

Earlier in his career, Zilberberg served as finance manager at Lahav Green Mountains, where he led the financial execution of a $30 million acquisition and oversaw restructuring following the company's acquisition by Solegreen. He began his career at Ernst & Young, auditing high-tech and financial services companies under US GAAP and IFRS standards.

"We're excited to have Natie join our leadership team as we look ahead to our next stage of growth," said Hamutal Yitzhak, CEO of Else Nutrition. "His experience building strong financial foundations and supporting scaling companies will be a key asset as we continue to execute on our strategy."

Else Nutrition develops plant-based food and nutrition products for infants, toddlers, children, and adults. The company's products include plant-based formula alternatives to dairy-based formulas and complete nutrition products made from almonds, buckwheat, and tapioca.

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