Criteo and DoorDash form multi-year retail media partnership

Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) announced a multi-year partnership to expand advertising opportunities across DoorDash's marketplace for grocery, convenience, and non-restaurant retailers.

Under the agreement, Criteo will serve as an extension of DoorDash's U.S. ad sales team, working with brands and agencies to access DoorDash's advertising formats. The companies also plan to explore integration opportunities for their advertising technologies.

Advertisers working with Criteo will gain access to DoorDash ad formats including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels across display, video, search, and social media.

"Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery and alcohol brands," said Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo.

John Roswech, Head of Business for Symbiosys at DoorDash, stated the company selected Criteo for its brand and agency relationships across grocery, convenience, and other retail categories.

The partnership aims to provide advertisers with new channels to reach consumers across multiple retail categories through DoorDash's delivery platform. The information is based on a press release from the companies.

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