Creative Realities denies patent infringement claims in Texas lawsuit

Creative Realities Inc. (NASDAQ: CREX) announced it will defend against patent infringement allegations filed by Alpha Modus Corp., a subsidiary of Alpha Modus Holdings Inc., in Texas federal court.

The lawsuit claims Creative Realities' digital signage solutions infringe on Alpha Modus patents for real-time consumer behavior analysis, targeted marketing, digital engagement, inventory management, and AI-driven retail personalization.

According to Creative Realities, Alpha Modus has initiated patent infringement actions against five other companies since early 2024 and announced at least four similar lawsuits in recent weeks. Alpha Modus reported a working capital deficit of $9.38 million as of June 30, 2025, and no revenues, according to its SEC filings.

"AMOD declined to contact CRI prior to filing its claims, and we appear to be part of its ongoing efforts to bring claims against revenue-generating companies to distract from its own lack of revenue-generating activities," said Rick Mills, CEO of Creative Realities. "We categorically deny AMOD's allegations and will vigorously defend against them."

Creative Realities provides digital signage, media and advertising technology solutions through its Clarity, ReflectView, and iShowroom Content Management System platforms. The company serves retail, automotive, digital-out-of-home advertising networks, convenience stores, foodservice, gaming, theater, and stadium venues.

The company also operates AdLogic and AdLogic CPM+ programmatic advertising platforms for retail media networks.

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