CI&T names new strategy and technology chiefs for EMEA region

CI&T (NYSE: CINT) appointed Melissa Smith Machado as Chief Strategy Officer and Alex Cross as Chief Technology Officer for its Europe, Middle East and Africa operations, according to a company statement.

Smith Machado joins from Deloitte Digital, where she led the UK Customer Strategy and Insights team. Over her 17-year career, she has advised global brands on customer strategy and omnichannel growth. In her new role, she will focus on developing go-to-market strategies and building strategic capabilities for the region.

Cross previously served as Chief Technology Officer of Cloud at Endava and held senior technology positions at IBM. He will be responsible for expanding CI&T's technology, data, and artificial intelligence capabilities across EMEA and developing technology partner strategies in the region.

The appointments are part of CI&T's expansion efforts in the region. Both executives will work on integrating the company's GenAI platform, CI&T FLOW, into client programs. According to the company, CI&T FLOW has demonstrated efficiency gains of nearly 50%.

"Melissa and Alex bring together customer insight and technology in a way that speaks directly to the challenges our clients face," said Nick Curran, Chief Growth Officer at CI&T.

CI&T is a digital transformation consultancy with over 7,600 professionals across 10 countries. The company provides services including AI, strategy, software development, and cloud services to clients globally.

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