Beyond changes name to Bed Bath & Beyond, reclaims BBBY ticker

Beyond Inc. (NYSE: BYON) announced it will change its corporate name to Bed Bath & Beyond Inc. and begin trading under the ticker symbol BBBY on the New York Stock Exchange effective August 29, 2025.

The company owns Bed Bath & Beyond, Overstock, buybuy BABY brands and a blockchain asset portfolio. Marcus Lemonis, Executive Chairman and Principal Executive Officer, stated the name change highlights valuable intellectual property while maintaining focus on revenue growth and profitability.

Bed Bath & Beyond opened its first converted store in Nashville, Tennessee, with plans to convert additional Kirkland's locations into small to midsize format Bed Bath & Beyond and buybuy BABY stores over the next 24 months. The company will continue accepting Bed Bath & Beyond coupons regardless of expiration date both online and in stores.

The trading transition will occur at market close on August 28, 2025, with BBBY trading beginning August 29, 2025. Existing shareholders require no action regarding the name and ticker symbol change. The stock will remain listed on the NYSE with an unchanged CUSIP number.

Beyond Inc. operates as an ecommerce-focused retailer based in Murray, Utah, offering products through its various retail brands and websites. The company combines its online platform with localized stores featuring curated product assortments.

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