Anheuser-Busch extends MSG Family sponsorship deal

Anheuser-Busch (NYSE: BUD) and the MSG Family of Companies announced an expanded multi-year sponsorship agreement covering Madison Square Garden Entertainment Corp. (NYSE: MSGE), Madison Square Garden Sports Corp. (NYSE: MSGS), and Sphere Entertainment Co. (NYSE: SPHR).

The extension continues what the companies describe as one of the industry's longest-standing sponsorships. Under the agreement, Anheuser-Busch will serve as an Official Sponsor across the MSG Family portfolio, which includes Madison Square Garden, Sphere in Las Vegas, the New York Knicks, New York Rangers, and MSG Networks.

The sponsorship will promote Anheuser-Busch's brand portfolio including Michelob ULTRA, NÜTRL Vodka Seltzer, and Cutwater spirits. The deal includes premium exposure opportunities throughout the venues and events year-round.

Specific sponsorship elements include on-court and on-ice displays during Knicks and Rangers games, Gardenvision features, arena branding, street signage on 7th Avenue, and VIP experiences through Michelob ULTRA's "Superior Access" program. Michelob ULTRA will serve as the Official American Beer Sponsor of both teams.

The partnership extends to the Concert Series at Madison Square Garden, where Anheuser-Busch will have digital signage presence and on-site activations during live entertainment events. At Sphere in Las Vegas, the company will gain exposure on the Exosphere, the venue's LED exterior display.

"For more than 100 years, Anheuser-Busch has contributed to the world class fan experience at Madison Square Garden and its family of venues," said Spencer Gordon, Group VP of Connections at Anheuser-Busch.

The announcement was made through a press release statement from both organizations.

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