AB InBev and Netflix form global brand partnership

AB InBev (NYSE: BUD) and Netflix (NASDAQ: NFLX) announced a multi-year global partnership that will connect the beer company's brands with Netflix content and live events.

The collaboration will feature co-marketing campaigns across Netflix titles including "The Gentlemen" from the UK, "Brasil 70 - A Saga do Tri" from Brazil, and "Culinary Class Wars" from South Korea. The partnership includes consumer activations, title integrations, limited-edition packaging and digital promotions.

AB InBev will advertise during Netflix's 2025 live NFL Christmas games and participate in campaigns for the 2027 Women's World Cup on Netflix. The companies recently collaborated in Mexico, where Cerveza Victoria served as presenting sponsor for the Canelo vs. Crawford boxing match.

"Streaming is a social and shared experience — it's an occasion where beer and entertainment come together," said Marcel Marcondes, Global Chief Marketing Officer of AB InBev. "This partnership is an opportunity for our brands to create deeper experiences with consumers and more moments of cheers while they watch the content that shapes culture."

Netflix Chief Marketing Officer Marian Lee said the partnership aims to create campaigns that support the streaming service's shows, movies and live events.

AB InBev operates a portfolio of over 500 beer brands including Budweiser, Corona, Stella Artois and Michelob Ultra. The company reported revenue of $59.8 billion for 2024. Netflix provides entertainment services globally across multiple regions and languages.

The information is based on a joint press release from the companies.

You May Also Be Interested In

• Alphabet added to Dow Jones Industrial Average, Verizon dropped
• BNY Mellon fund boards retain seats after defeating dissident nominee
• Clear Secure amends credit agreement, extends maturity to 2031