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Wix.com (WIX) PT Lowered to $115 at Needham

March 5, 2026 7:09 AM EST
Get Alerts WIX Hot Sheet
Price: $40.43 --0%

Rating Summary:
    23 Buy, 14 Hold, 2 Sell

Rating Trend: Down Down

Today's Overall Ratings:
    Up: 3 | Down: 6 | New: 31
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(Updated - March 5, 2026 7:10 AM EST)

Needham analyst Bernie McTernan lowered the price target on Wix.com (NASDAQ: WIX) to $115.00 (from $140.00) while maintaining a Buy rating.

The analyst commented: "We reiterate our Buy Rating and lower our price target to $115 after 4Q results, in which we lower our FCF estimates -16% on increased investment in Base44 as well as some headwinds FX. WIX is confident in the growth potential of Base44 and is willing to sacrifice short term margin for long-term market share gains. Base44 finished 2025 with $59M of ARR and surpassed $100M during 1Q. However, it's still early to have a firm handle on the ultimate growth trajectory and margin outlook for the product. We are also encouraged by commentary on Wix Harmony, launched in January, driving improved conversion and monetization. Over the next 12 months, we think the $2B share repurchase authorization should be a relative floor for shares, while materially reducing share count nearly offsetting the Base44 investment on FCF per share."


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