Stick with the Internet Giants - Analyst (AMZN) (EBAY) (GOOG) (FB)

September 26, 2012 3:19 PM EDT
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Price: $271.58 +15.32%

Rating Summary:
    68 Buy, 7 Hold, 2 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 14 | Down: 24 | New: 9
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Baird analyst Colin Sebastian made price target changes on the big 4 Internet giants: Amazon.com (NASDAQ: AMZN), eBay (NASDAQ: EBAY), Google (NASDAQ: GOOG) and Facebook (NYSE: FB).

Three of the four had price target hikes. Guess which one didn't?

The firm's price target on Amazon.com went from $250 to $300, on eBay from $47 to $58 and on Google from $750 to $850. Facebook's price target went down to $32 from $37. All were maintained at Outperform.

Sebastian said the shift to the mobile web and cloud services "favor large platform companies that are generating a strong gravitational pull with consumers, driving consistent revenue and earnings growth." Google, eBay and Amazon as best positioned to withstand ongoing macro-related pressures, he said.

Google is his top pick in the sector. "While shares have regained momentum as Motorola becomes less of a distraction and competitive concerns are abating, we believe that a stabilization in search pricing remains another potential catalyst in Q4," he said. "Based on data from Performics, we note that mobile search is accelerating, which also bodes well for the holidays."

Checks showed that slight rebound in growth in September for eBay's Marketplace. "Along with the strengthening euro, we believe there is upside potential in Q3, and we are raising our estimates slightly to $3.40 billion and $0.53 from $3.36 billion and $0.52," the analyst said.

Sebastian is raising increasing out-year estimates slightly for Amazon based on the updated Kindle device forecast, healthy e-commerce trends, and contributions from web services and advertising. "Near term, we continue to see some opportunity for margin upside, and we believe Amazon is seasonally very well positioned for another strong holiday," he said.

Facebook is is generating improved momentum on mobile platforms, with sponsored stories and offers, based on the analyst's latest checks. However, this won't offset slower growth in advertising on the core site, he said. "While we remain constructive on the long-term opportunity of targeting ads to a billion active users, we are trimming our revenue and EPS estimates slightly for 2013, and correspondingly our price target.

For an analyst ratings summary and ratings history on Amazon.com click here.

For an analyst ratings summary and ratings history on eBay click here.

For an analyst ratings summary and ratings history on Google click here.

For an analyst ratings summary and ratings history on Facebook click here.

Shares of Amazon.com closed at $252.46 yesterday.


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