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Jefferies Reiterates Hold Rating on ULTA Beauty (ULTA)

October 16, 2025 4:50 AM EDT
Get Alerts ULTA Hot Sheet
Price: $473.33 --0%

Rating Summary:
    21 Buy, 13 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 13 | Down: 22 | New: 8
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Jefferies analyst Ashley Helgans reiterated a Hold rating and $550.00 price target on ULTA Beauty (NASDAQ: ULTA).

The analyst comments "Ulta launched its UB Marketplace on ulta.com and the app, a curated platform featuring >100 new brands with an invitation-only model. The marketplace is fully integrated with Ulta's website, where sellers fulfill orders directly. Despite the newness the marketplace provides, we don't believe it will generate the momentum needed to reverse ongoing sales leakage to Walmart and Amazon as both continue to expand their beauty offerings."

For an analyst ratings summary and ratings history on ULTA Beauty click here. For more ratings news on ULTA Beauty click here.

Shares of ULTA Beauty closed at $538.49 yesterday.



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