Jefferies Reiterates Hold Rating on Roku Inc. (ROKU)

Jefferies analyst Atul Goyal reiterated a Hold rating and $100.00 price target on Roku Inc. (NASDAQ: ROKU).

The analyst comments "The AI opportunity is building momentum. Roku internally is already having all of its engineers use co-pilot and other tools, which should drive operational efficiency. The user experience on its OS is machine-learning driven, which should only continue to improve its recommendations (and ultimately monetization opportunities via stronger AI tech). The launch of Roku Ads Manager for SMBs is likely supported by Gen AI video tech and the reduction of production costs for quick commercials. Finally, AI-generated content (given there is consumer interest) could create significantly cheaper content for Roku's original content strategy (although this is likely more of a long-term opportunity)."

For an analyst ratings summary and ratings history on Roku Inc. click here. For more ratings news on Roku Inc. click here.

Shares of Roku Inc. closed at $87.51 yesterday.

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