Cramer Warms Up to Starbucks (SBUX) Turn-around

On today's segment of CNBC's Stop Trading!, Jim Cramer told viewers that he believes in the Starbucks (Nasdaq: SBUX) turn-around story, but thinks it will take time. Cramer predicted that Starbucks' return will look somewhat like McDonald's (NYSE: MCD) turn-around story and noted that many investors lost confidence in McDonald's during this period -- quite similar to what is now happening at Starbucks.

Cramer told Street Signs host Erin Burnett that he "would be a buyer of Howard Schultz", referring to the returned CEO of the Company, rather than simply saying he would be a buyer of 'Starbucks'. It appears that Jim was trying to emphasis his belief in the leadership of Schultz, possibly suggesting that without him, Starbucks would certainly have a much tougher time climbing out of the doldrums.

Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide.

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