Benchmark Reiterates Buy Rating on LiveRamp Holdings Inc. (RAMP)
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Rating Summary:
7 Buy, 5 Hold, 0 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 14 | Down: 19 | New: 28
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Benchmark analyst Mark Zgutowicz reiterated a Buy rating and $45.00 price target on LiveRamp Holdings Inc. (NYSE: RAMP).
The analyst commented, "New Simplified Pricing Points to Future Revenue Accretion, and Cost Savings Too. RAMP will begin piloting a pricing redesign to ~10% of existing and new customers in F2QE-3QE for ~6-9 months. The redesign will reduce today’s extensive 20-30 different pricing metrics (in a standard contract) to 5 and offer a LiveRamp credit. Customers will pay a platform access fee based on certain data volumes and a usage fee for leveraging the data across RAMP’s platform/product suite, all tied to a certain number of credits. Brand marketers will likely commit to credits upfront because they want greater visibility on their annual budget, while publishers and platforms (half of RAMP’s customer base) will work with RAMP on more of a usage basis. In the latter case, the platform access fee would come down and more value would be captured on usage."
For an analyst ratings summary and ratings history on LiveRamp Holdings Inc. click here. For more ratings news on LiveRamp Holdings Inc. click here.
Shares of LiveRamp Holdings Inc. closed at $29.77 yesterday.
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