Apple (AAPL) Analysts See Strong iPad, MacBook Air Black Friday Sales
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Up: 11 | Down: 14 | New: 11
Rating Summary:
44 Buy, 29 Hold, 9 Sell
Rating Trend:
Down
Today's Overall Ratings:
Up: 11 | Down: 14 | New: 11
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Apple Inc. (NASDAQ: AAPL) offered discounts on its more popular items on Black Friday, as analysts saw healthy demand for the company's products.
Piper Jaffray analyst Gene Munster said after spending 7 hours at Apple retail stores on Black Friday that the iPad is now appealing to a wider demographic, and is becoming the "Mac of the masses."
"We noticed that the iPad his gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful," Munster wrote. "The bottom line is that Apple's addressable market is expanding with the iPad, and as a result, we believe the potential for upside from the iPad increases over the next 12 months."
Deutsche Bank analyst Chris Whitmore said that the Apple retail stores seen a "very healthy demand" for its new MacBook Air line, and employees at the retail locations said that the product has been "flying off the shelves."
Kaufman Bros. analyst Shaw Wu said that Apple saw a strong increase in demand for its iPad, iPod and MacBook Air on Black Friday as the modest discounts brought a swell in traffic to retail stores.
"Overall product availability appears much improved compared to previous quarters," Wu said. "However, we picked up spot shortages on iPod nanos as well as some iPod touches at several third-party retailers. Our sources indicate that this is due to unexpected strong demand as many thought stand-alone MP3 players were a 'dead' category."
Shares of Apple are up $1.35 to $316.35 in premarket trade on Monday.
Piper Jaffray analyst Gene Munster said after spending 7 hours at Apple retail stores on Black Friday that the iPad is now appealing to a wider demographic, and is becoming the "Mac of the masses."
"We noticed that the iPad his gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful," Munster wrote. "The bottom line is that Apple's addressable market is expanding with the iPad, and as a result, we believe the potential for upside from the iPad increases over the next 12 months."
Deutsche Bank analyst Chris Whitmore said that the Apple retail stores seen a "very healthy demand" for its new MacBook Air line, and employees at the retail locations said that the product has been "flying off the shelves."
Kaufman Bros. analyst Shaw Wu said that Apple saw a strong increase in demand for its iPad, iPod and MacBook Air on Black Friday as the modest discounts brought a swell in traffic to retail stores.
"Overall product availability appears much improved compared to previous quarters," Wu said. "However, we picked up spot shortages on iPod nanos as well as some iPod touches at several third-party retailers. Our sources indicate that this is due to unexpected strong demand as many thought stand-alone MP3 players were a 'dead' category."
Shares of Apple are up $1.35 to $316.35 in premarket trade on Monday.
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